IJRHS – Vol. 3, Issue 05, May 2015 | International Journal of Research in Humanities and Social Sciences (IJRHS)

Sr.	Title of Research Paper/Article	Author	e-Certificate	Download

1	{tooltip}International Yoga Day: Sense of Equanimity{end-texte}Abstract – International Yoga Day, June 21, was declared as the International Day of Yoga by the United Nations General Assembly on December 11, 2014. The Indian Prime Minister Narendra Modi in his UN Address suggested the date to be June 21 as the International Day of Yoga as it is the longest day of the year (Summer Solstice) in the Northern Hemisphere and has special significance in many parts of the world.{end-tooltip}	Dr. Paresh Dwivedi

2	{tooltip}Marketing Concept and the Discipline of Consumer Behaviour{end-texte}Abstract – Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behaviour is difficult to predict, even for experts in the field. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. Via this review paper the author wants to introduce the consumer behaviour and his marketing as well as commerce strategy for the purchase any product from market in the holistic concept of commerce or marketing.{end-tooltip}	Rina D. Joshi

3	{tooltip}Agricultural Credit in India{end-texte}Abstract – The main objective of these initiatives was to improve farmers access to institutional credit. The major milestones in improving the rural credit are acceptance of Rural Credit Survey Committee Report (1954), nationalization of major commercial banks (1969 & 1980), establishment of RRBs (1975), establishment of National Bank for Agriculture and Rural Development (NABARD) (1982) and the financial sector reforms (1991 onwards),Special Agricultural Credit Plan (1994-95), launching of Kisan Credit Cards (KCCs) (1998-99), Doubling Agricultural Credit Plan within three years (2004), and Agricultural Debt Waiver and Debt Relief Scheme (2008). These initiatives had a positive impact on the flow of agricultural credit. However, the inadequacy of credit to agriculture is often a hotly debated topic in India. The persistence of money lenders in the rural credit market is still a major concern. But, most of the discussions on the issue of agricultural credit are, by and large, swayed by emotions and the empirical validation of the issues is often lacking. In this backdrop, this study was undertaken to (i) Examine the performance of agricultural credit flow including the issues of inequity in the disbursement of institutional agricultural credit flow, and (ii) Identify the factors that are responsible for increasing the use of institutional credit at the household level. {end-tooltip}	P. Mohanraj et al.

4	{tooltip}Inflation Targeting: Understanding Effects and Impediments{end-texte}Abstract – The changing economic environment across the globe is leading to a rethinking on a number of long established and accepted macroeconomic paradigms, particularly so in the wake of the current revival from the Global Financial Crisis triggered in 2008, one of these is the relationship between inflation and the business cycle that has far reaching implications and significance for central banks and their conduct of monetary policy. The Reserve Bank of India’s Committee to Revise and Strengthen the Monetary Policy Framework, chaired by Urjit Patel, also known as the Urjit Patel Committee has proposed a transition to Inflation-targeting, this is in stark contrast to the current conduct by the RBI of the monetary policy which has targeted employment, output and prices. The inflation-targeting approach moves to a focus of single policy objective- targeting inflation through the new combined Consumer Price Index (CPI), this is in tandem with the 2009 Raghuram Rajan Committee, when he was not the governor of the RBI, which recommended that “The RBI should formally have a single objective, to stay close to a low inflation number, or within a range, in the medium term, and move steadily to a single instrument, the short term interest rate (repo and reverse repo) to achieve it.” In the most recent statement by Raghuram Rajan, the governor of RBI points towards RBI adopting the Inflation Targeting approach, with a target of 4% with a deviation of 2%. This paper deeply analyses Inflation Targeting as an approach, the implications of its implementation and the additional necessary framework that is required for a smooth transition.{end-tooltip}	Rohit Kumar Sehrawat

5	{tooltip}Gandhi as the Icon for the Today’s Youth{end-texte}Abstract – The present paper is a humble attempt to focus on certain peculiarities of Gandhian ideology which can enable the present youth to mould their character. The discussion of Gandhian ideology is a need of time because the modern age is the age of knowledge, there is dynamic progress in each and every field of life due to rapid progress of knowledge. This drastic change has been resulted into cut-throat competition. Thus the present youth, who are the hope of future, have become restless, disappointed and to extent heartless because of hatred, jealously violence, suspicion and misunderstanding. They are, thus, suffering from the unknown fear of insecurity related to their existence. This is the most sensitive stage of life where Gandhian thoughts can certainly be the source for inspiration for them because these thoughts are divine, potential enough to uplift the life as Sri Aurobindos says; “Life must blossom like a flower offering itself to the divine.” {end-tooltip}	Dr. Nayankumar D. Tank

6	{tooltip}Mapping the Scope of Natural Resource Management for Sustainable Development of Bhilangana Basin: A Community Based Approach{end-texte}Abstract – Sustainable development is a development of a socio-environmental system with a high potential for continuity because it is includes ecological, physical, social, cultural, and economic capacity of the community. Sustainable development is that which meets the needs of present society as well as understanding the needs or options of the future. Sustainability seeks to ensure, to the degree possible, that present generations attain a high degree of economic security and can realize democracy and popular participation in control of their communities, while maintaining the integrity of the ecological systems upon which all life and all production depends, and while assuming responsibility to future generations to provide them with the where-with-all for their vision, hoping that they have the wisdom and intelligence to use what is provided in an appropriate manner. A sustainable society is one that can persist over generations, one that is far-seeing enough, flexible enough, and wise enough not to undermine either its physical or its social systems of support. Sustainable mountain development has been stressed all over the world since 1992. {end-tooltip}	Pawan Kumar et al.

7	{tooltip}Collaborative Learning with Reference to Peer Learning{end-texte}Abstract – Group work, group project and collaborative learning encourage students to learn from other students as well as from the lecturer. Peer learning may involve cooperation, communication and the giving and receiving of peer Feedback in addition peer learning emphasises the sharing of knowledge and ideas between students in a reciprocal partnership however some educators ask individual students to formally assess each other within the context or a group project which may inhibit the very process of peer learning. This paper advocates the concept of learning oriented peer assessment strategies to enhance Student learning.{end-tooltip}	Dr. Janak L. Makwana

8	{tooltip}Analysis of Leadership Theories in Health Organization{end-texte}Abstract – Leadership is a process whereby an individual influences a group of individuals to achieve a common goal. Contemporary health care organizations in both the private and public sectors are in need of revolutionary and transformational change. This paper provides a brief summary of an amalgamation of leadership theories as applicable to a for-profit, not-for-profit, or governmental health care organization. This article concludes that no single leadership theory is applicable to all situations; therefore, it is important to understand the environment (situation) and the followers in order to apply the best leadership style that fits the situation.{end-tooltip}	Dr. Fataifestus Ayinde et al.

9	{tooltip}Shaping New India through Financial Inclusion in form of PMJDY{end-texte}Abstract – Financial Inclusion is now innovative concept yet not new to researchers, policy makers and academicians. Financial Inclusion simply means to create financial system at ease for poor people of economy. Financial system excluded certain segments of people in early stage of economic development. However, government attempted to reach this segment by framing different policies but seemed to be fruitless exercise due to lack of effective execution of policies. As a part of Financial Inclusion, government of India introduced “Pradhanmantri Jan Dhan Yojna”. The research has made attempt to study “Pradhanmantri Jan Dhan Yojna” with reference to its salient features, achievements and future in Indian economy.{end-tooltip}	Dr. Hiren R. Raval

10	{tooltip}Changing Needs of Library Users: in Reference to College Library{end-texte}Abstract – When users especially college students approach a reference “desk” either in person or remotely, they come with a set of expectations and assumptions about the service. The ultimate goal of libraries is to successfully meet the information needs of users while managing and meeting, perhaps even exceeding, their expectations of the service. In India use of Internet and other IT media is increasing rapidly in youngsters. With this information lat we have some information on use of internet users in India which ultimately affects on the changing needs of library users (college library). {end-tooltip}	Dr. Jaya Barevadia

11	{tooltip}Impact of East-West Cultural Clash on Women Characters of Kamala Markandaya{end-texte}Abstract – Many Indian English writers have been concerned with the East-West theme in their creative endeavours. An accident of history resulted in a long period of British rule in India. As a result, the Indians were exposed to Western culture very closely which would not been possible otherwise. A natural outcome of this situation was a constant comparison between the two cultures. Sarath Kumar Ghose wrote a novel, „The Prince of Destiny‟ in 1909. The novel is about an Indian princess. This was perhaps the beginning of the East-West theme and since then a number of writers have written novels and stories on the theme.{end-tooltip}	Dr. Anjana Das